REC will show new analytical services on February 27: how to search for markets and codes without errors
REC is launching a line of analytical services that essentially become a "digital compass" for foreign trade: not just numbers for the sake of numbers, but quick answers to the questions that the export and foreign economic activity units solve on a daily basis. The most valuable thing in the announced program is the emphasis on the applied use of data: how to integrate analytics into decisions on markets, prices, competitors and, most importantly, on correct declaration.
Why is this important right now? Because an error in choosing a direction or code hits three metrics at once.:
- money (margin, logistics, payment terms),
- deadlines (rechecks, adjustments, delays),
- risk (customs, counterparties, claims on documents).
This means that the winner is not the one who "saw the graph", but the one who knows how to turn data into a solution in 10-15 minutes.
The webinar on February 27 will focus on four practical scenarios:
1) Quickly see the export/import volumes of any country for any product
This is about the initial validation of the hypothesis: "is the market alive at all?", "what volumes are already moving?", "which way is the trend?". The ability to view Russia based on mirror data is highlighted separately — an important option in situations where businesses need to compare external statistics and find the real picture of supplies.
2) Find the markets with the most attractive price conditions
The same product line can be sold in different countries with different "entry prices": somewhere the market is overheated by competition, somewhere there is a shortage and prices are higher, somewhere logistics eats up the advantage. Strong analytics helps not to "shoot at the map", but to choose countries where price and demand give a chance to recoup entry into the market.
3) Evaluate the stability of competitors
In practice, this means understanding who dominates, who is growing, who is sagging, where 2-3 strong players control the market, and where there is still a "window" for a new supplier. For the exporter, this is a way not to waste the budget on obviously losing areas and to form the USP more correctly.
4) Select error-free declaration codes
This is the most "expensive" block. The right code is not a bureaucracy, but a base for fees, regulatory measures, permits, and predictable output. An error here often turns into a revision of calculations and a delay in deadlines — even if the product is good and the contract is signed.
A separate plus is the promise not to "show buttons", but to explain exactly how to implement analytics into processes.: who in the company should use the services (sales, foreign economic activity, product), how to capture conclusions and how to make quick export “go/no-go” decisions based on data. This is exactly what webinars usually lack: businesses hear "you can watch it," but they don't understand how to integrate it into their daily work.
