The Samara Region has launched its own RVB logistics facility: in March 2025, a logocenter was launched in the village of Novosemeikino, after which the average waiting time for Wildberries orders for residents of the region was reduced by five hours. At first glance, this is local news, but in fact it is a marker of how marketplaces are rebuilding the "last mile" through regional hubs.: The speed is now increasing not only due to couriers, but also due to the correct geography of warehouses and a shorter shoulder from storage to sorting.
The key effect of such objects is to reduce the time "between click and issue" due to two factors. The first is the redistribution of runoff closer to demand: when popular SKUs are located in the region, unnecessary mainline transportation from central hubs disappears. The second is the acceleration of processing: a modern logocenter provides stable sorting and shipment even during peak demand waves, when it is almost impossible to manually "catch up" with SLA.
The operational figures confirm the scale: about 50 million items are currently stored on the site, the complex accepts more than 1 million items daily and ships over 2 million orders. This is not just a warehouse "for Samara", but a distribution hub that works for inter-regional flows. For the freight transportation market, this means a more uniform loading of trunk lines and a shift of some traffic from "long" routes to more frequent shoulders between neighboring regions.
A separate value is for local sellers. It is reported that in 2025, the turnover of Samara sellers on the platform increased by 42%, and the total turnover of Wildberries in the Samara region increased by 37%. In applied logistics, it looks like this: the seller is less dependent on delivery to remote warehouses, gets a more convenient shipping window, replenishes balances faster, and loses sales less often due to "out of stock." At the same time, the quality requirements are also growing.: the closer the warehouse is to the buyer, the more expensive the error in accounting for the balances and the more sensitive the delay on the supplier's side.
Which categories are "pulled up" by acceleration? In the region, clothing and shoes, auto parts, beauty products and toys are the most popular among local sellers. These are precisely the segments where the speed of delivery is directly converted into repeat purchases and reduced returns: the customer receives the goods faster, makes the decision to "leave/return" faster, and the processing chain becomes more predictable.
If the trend continues, regional logistics centers will become the main infrastructure for foreign economic activity flows: imported shipments will be split up and distributed across the network closer to demand, and businesses will be more active in planning supplies for regional demand, rather than for the "average temperature in the country." This is a signal for carriers: the role of contract logistics, cross-docking and precise shoulder planning is growing, where the winner is not the one who travels further, but the one who travels more steadily and more often.
