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How automation of bonus programs helped increase sales: the InfoSoft and Kesl case

EDI and IT in Logistics
832 01.11
How automation of bonus programs helped increase sales: the InfoSoft and Kesl case
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Kesl, with the participation of InfoSoft, has implemented a solution for automating bonus programs based on 1C, which has led to a significant increase in sales and increased customer loyalty.

The Kesl company from Novosibirsk, which operates in the wholesale of industrial chemicals and rubber products, is faced with the problem of manual management of bonus programs. This approach took a lot of time, was accompanied by errors, and made it impossible to quickly analyze the impact of loyalty programs on sales.

InfoSoft, an integrator of solutions based on the 1C: Integrated Automation 8 platform, was involved in solving the problem. InfoSoft has developed a module that allows you to fully automate the accrual and deduction of bonus points. The system analyzes sales by brand, takes into account customer loyalty ratings, fulfillment of plans, and other criteria. All charges are made automatically, and the data is instantly displayed in the system.

Now, when placing an order, the system independently determines whether a partner has a loyalty card if he is a dealer of the S-Power or Armacord brands. When selling goods, the documents record how many bonuses were deducted as a discount. This allows you to transparently control the entire process — from accruals to the final benefits for the client.

The appearance of this tool has significantly increased customer loyalty and motivation. The company was able to flexibly manage incentive programs, see the effectiveness of each promotion, and make informed decisions based on the data. Data processing time has also been noticeably reduced and the number of errors has decreased.

The solution was not only a step towards digitalization, but also a competitive tool: automation increased customer trust and strengthened partnerships. The example of Kesl and InfoSoft shows how thoughtful IT solutions can transform a business and accelerate sales growth.
 

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The share of friendly countries in Russia's non-primary non-energy exports reached a record 86% in the first nine months of 2025. This was the result of the diversification of sales markets, strengthening cooperation with partners in Asia, Africa and Latin America, and reflects changes in the structure of foreign trade.
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