According to Ekaterina Nogai, head of the IBC Real Estate analytics department, the main reason for the decline is a decrease in consumer activity. Despite the fact that the e-commerce market as a whole continues to grow, interest in expensive categories such as appliances and gadgets is waning. Users are still actively buying online, but they try to spend less on each individual purchase.
Interestingly, the electronics category has become the only one with a decline in sales. At the same time, the online grocery sales segment is showing rapid growth - by 32% compared to the same period last year. Food retailers continue to develop delivery, and experts predict that in 2025 the total volume of online food sales may reach 1.8 trillion rubles.
Among other dynamically developing areas, universal online stores, marketplaces, repair and home goods, clothing, shoes and health products stand out. These categories are showing steady growth and continue to strengthen their positions in online commerce.
IBC Real Estate estimates that by the end of 2025, the total volume of the online market in Russia will reach 14.2 trillion rubles. At the moment, the online segment accounts for about 20% of the total retail trade in the country. This share is expected to grow to 22% by the end of the year.
Thus, the e-commerce market in Russia continues to grow, but significant shifts in the structure of demand are taking place within it. Customers are increasingly focusing on essential goods and reducing their interest in expensive electronics and appliances.
