The Ozon marketplace has announced its intention to expand its business by launching its own management company. This will allow the company to start offering investment products to private clients who already use its ecosystem, both as a trading platform and banking services.
In the future, the company plans to obtain a broker's license, which will make it a full-fledged player in the retail investment market. According to analysts, this development is logical — Ozon is actively developing its fintech areas and is striving to increase audience loyalty by offering a range of services "in one window".
The new financial vector is particularly interesting from the point of view of competition. At the moment, major players such as Tinkoff, Sberbank and VTB are already active in the market, which are actively working with investment products. However, Ozon has an important advantage — the scalability of the platform and a large pool of loyal users who are already familiar with the brand.
It is also worth noting that the launch of its own investment service will allow Ozon to better monetize its audience, providing them with access to new financial instruments directly related to their user habits and purchasing behavior.
Experts emphasize that the key success factor will be the user-friendliness of the interface, transparency of operations and the availability of guarantees from the state or the Central Bank. If the company can build trusting relationships with investors, it will be able to take a significant share in this highly competitive market.
Thus, Ozon's entry into the investment market is a step towards diversification and strengthening the ecosystem approach. Users will receive not only a shopping platform, but also tools for managing their finances without leaving their usual digital space.
