Since November 10, the Ozon marketplace has once again increased commission fees for sellers cooperating under the FBO, FBS and realFBS schemes. The new rates will increase by 5 percentage points for almost all product lines, following the previous increase of 4 percentage points, which took effect on October 27.
No changes are planned for products costing less than 300 rubles: the commission will remain the same — 14% for products up to 100 rubles and 20% for the category 100.01–300 rubles. The company also announced an increase in customer discounts by 5 percentage points in the near future.
According to the platform, this is the sixth tariff adjustment for 2025. Representatives of Ozon had not previously disclosed the reasons for the updates, but experts believe that the increase in commissions is due to the economic situation. According to analysts, marketplaces are facing rising costs: staff shortages, rising fuel costs, and increased competition for customer attention amid a slowdown in consumption.
Thus, if earlier the commission was 21% for the sale of a pair of shoes worth 400 rubles, then from November 10 it will reach 30%. This is a concern for sellers, especially representatives of small businesses, for whom every percentage is important.
At the same time, Ozon, like other large platforms, strives to increase customer loyalty through discounts. However, in the context of tougher conditions for sellers, this decision causes a mixed reaction. Some market participants see this as an attempt to maintain business profitability, while others fear lower margins.
Against the background of similar solutions from Wildberries and Yandex Market, the current news highlights the trend of rising commissions across the industry. The question of the balance of interests between platforms and entrepreneurs remains open.
