The register of large marketplaces in the Russian Federation: thresholds of 100 thousand users and 50 billion rubles
The Russian government has approved additional quantitative criteria by which digital intermediary platforms (marketplaces, food ordering services, taxis, etc.) will be included in a special register maintained by the Russian Ministry of Economic Development. The document was signed by Mikhail Mishustin.
The key thresholds are:
- the average daily audience is at least 100,000 users (the average for the previous year);
- plus, one of two conditions: either the total value of transactions per year is over 50 billion rubles, or at least 10 thousand sellers / partners who have completed at least one transaction per year.
This design is important: the government actually separates the largest ecosystems from niche sites — and focuses regulation on those who really form the mass market and risks (counterfeiting, disputed returns, the quality of product cards, responsibility in the seller–platform–buyer chain).
When will it start working and why businesses can't wait for "autumn 2026"
The basic features of an "intermediary platform" are fixed in the law on the platform economy, which comes into force on October 1, 2026. And the resolution with quantitative criteria is declared as valid from October 1, 2026 to October 1, 2032.
Practical meaning for the market: preparation will inevitably begin in advance, because the "registry" will have to be rebuilt:
- onboarding of sellers (identification, status verification, responsibility);
- the evidence base for the product (certificates, declarations, labeling — everything that affects the admission and turnover);
- fulfillment and refund processes (to reduce the share of conflicts and costs of return logistics).
This is especially sensitive for foreign economic activity: cross-border trade through marketplaces lives on speed, but regulation requires precision. Any "hole" in the documents (country of origin, compliance, labeling) turns into warehouse delays, refunds, card blockages, and logistics losses.
Foreign platforms: the trigger is the audience, then the landing
A separate logic is provided for foreign players: to be included in the registry, it is enough for them to meet the criteria for users. But after inclusion, there is a duty to "land", including the establishment of a representative office in Russia.
This is a signal for suppliers: "gray" presence and service schemes can become more expensive and risky, which means that the transition to more formal models will begin — with clear counterparties, SLAs for delivery and transparent financial flows.
What does this change for logistics and IT processes?
The registry is not a "list for the sake of a list". It entails data standardization and process discipline.:
- the growing role of EDI/data exchange between the seller, the platform, the warehouse and the carrier;
- increased quality control of product cards (which means less "spontaneous assortment" and more inventory planning);
- the development of the PVZ/ warehouse infrastructure as a critical part of the customer experience — because the dispute over the order most often begins not in the application, but at the last mile.
Bottom line: regulation is pushing the largest platforms towards a "logistically mature ecosystem" model. For small and medium-sized businesses, this is a chance to win through consistency.: Those who build documents, labeling, and supply chain earlier will trade more stably, especially in cross—border categories and in flows from the BRICS countries, where volumes are growing and product confirmation requirements are becoming stricter.
