Marketplaces will be required to check goods and sellers through state registers: The launch is on October 1, 2026

Regulation makes the marketplace not just a showcase, but a technical filter. The logic is as follows: the seller must provide correct data and supporting documents, and the platform operator must automatically verify them against state systems and prevent the card from being published if the information is not confirmed or the product belongs to prohibited/restricted categories.

The key is automation and the “online mode". Platforms will have to integrate with government infrastructure (including the labeling system) so that verification works when creating/updating a card and then on a regular basis. The projects explicitly include the obligation to double—check approved cards at least once a week, and to send old cards posted before the start of regulation through inspections during the established transition period.

Which products will be under the strictest control

The risk list includes everything where the "card error" turns into a threat to the consumer or into a gray scheme: items withdrawn from circulation, unregistered dietary supplements, pesticides and agrochemicals without state registration, medicines and medical products without registration, as well as any products subject to mandatory labeling, if there is no labeling data.

That is, in practice, the rules will be especially noticeable in categories where there are a lot of imports and a complex licensing part: cosmetics and dietary supplements, household chemicals/agrochemicals, health products, some children's products, as well as fashion/footwear segments, where labeling and compliance documents are a regular history.

Checking sellers and PVZ: a blow to the "gray infrastructure"

A separate layer is the verification of partners and owners of pick—up points. The platform will have to confirm the basic details and the status of the counterparty before being allowed to work, and then update the control. This is changing the economics of a "quick start", when sellers entered the site as easily as possible, and only then "caught up" with the documents. Now the model is reversed: first the confirmation, then the showcase and sales.

Why does the state need such a mechanism?

The representative of the ministry in the commentary outlined the goal very directly — as a systemic risk cleanup and a technical ban for violators.:

"tools for systemic leaching of unsafe counterfeit"

"automated non-admission of unscrupulous sellers to work"

This is an important formulation: the government relies not on targeted raids, but on an infrastructure barrier that works “by default” — through registries, labeling, and permits.

What does this mean for business right now?

The market has time to prepare until October 1, 2026, but it is risky to "pull to the last". Sellers should clean up the documentation in advance: certificates/declarations, registration numbers (if we are talking about medical products / medicines/ dietary supplements), labeling data. Marketplaces should set a budget for integration, load testing, and bounce management processes (when the registry “does not confirm” the product due to an error in the data).

The main practical conclusion is that those who have compliance integrated into the supply chain will benefit. In terms of foreign economic activity, this means that documents and codes should appear not "after sales", but at the stage of purchase / import and establishment of the nomenclature — otherwise the card simply will not be published, and logistics will end up in a warehouse without turnover.