The Kesl company from Novosibirsk, which operates in the wholesale of industrial chemicals and rubber products, is faced with the problem of manual management of bonus programs. This approach took a lot of time, was accompanied by errors, and made it impossible to quickly analyze the impact of loyalty programs on sales.
InfoSoft, an integrator of solutions based on the 1C: Integrated Automation 8 platform, was involved in solving the problem. InfoSoft has developed a module that allows you to fully automate the accrual and deduction of bonus points. The system analyzes sales by brand, takes into account customer loyalty ratings, fulfillment of plans, and other criteria. All charges are made automatically, and the data is instantly displayed in the system.
Now, when placing an order, the system independently determines whether a partner has a loyalty card if he is a dealer of the S-Power or Armacord brands. When selling goods, the documents record how many bonuses were deducted as a discount. This allows you to transparently control the entire process — from accruals to the final benefits for the client.
The appearance of this tool has significantly increased customer loyalty and motivation. The company was able to flexibly manage incentive programs, see the effectiveness of each promotion, and make informed decisions based on the data. Data processing time has also been noticeably reduced and the number of errors has decreased.
The solution was not only a step towards digitalization, but also a competitive tool: automation increased customer trust and strengthened partnerships. The example of Kesl and InfoSoft shows how thoughtful IT solutions can transform a business and accelerate sales growth.
