Reducing the delivery time has become an important competitive advantage for sellers working with marketplaces. According to Sergey Zhulikov, MOLCOM expert, reducing logistics time by just 10 hours can radically change key business indicators. Today, the speed of delivery doesn't just affect the customer experience — it directly affects revenue, costs, and rankings within platforms.
An analysis of the current situation shows that the spread of delivery times in the industry reaches 150 hours, while the best results are within 28 hours. The average is 48 hours, and experts are confident that most companies have a real potential to accelerate logistics.
Optimization is based on deep data analysis: forecasting demand, studying seasonality, and creating buffer stocks before peak periods. It is important to take into account the sales calendar, sales and marketing campaigns in order to build logistics in advance for future volumes.
Technology plays a key role. The introduction of a modern WMS system allows you to automate processes, track the movement of goods and speed up processing. MOLCOM uses its own developments, adapted for each client. Labeling processes are also important, from automatic stickers to integration with the Honest Sign system.
The speed of delivery also depends on the infrastructure of the warehouse. Efficient space zoning, availability of backup and temperature zones, pallet and cellular storage systems, as well as buffer storage capabilities — all this provides flexibility in inventory management.
Additional services such as repackaging, restoration of presentation, and filming of goods become part of pre-production preparation and also reduce the total time until the goods are ready for sale.
As for transport logistics, optimal routes using algorithms, as well as the proper distribution of orders between warehouses, make it possible to avoid delays. Using services like Yandex.Routing or contacting professional operators helps ensure timely delivery even during peak periods.
According to experts, reducing logistical time by even 10 hours can lead to the following effects: increased buybacks, improved ratings, improved card conversions, lower storage costs, and increased customer loyalty. In the long term, this allows the business not only to maintain its position on marketplaces, but also to increase its turnover through operational service.
The conclusion is obvious — companies investing in logistics and warehouses gain a real advantage over competitors. In conditions of high competition on marketplaces, speed is no longer an option, but a prerequisite for success.
