Ozon, WB, Yandex: February rules that eat up margins
February 2026 on marketplaces is the time when "minor" updates start costing money: Ozon is preparing a new tariff economy starting on April 6, Wildberries is updating packaging requirements, and Yandex Market reminds that even the brand name affects conversion. We're figuring out what to do now so as not to give the margin to the rules.