Self-purchases in 2026: when they actually give growth, and when they burn the DRR and the check
Self-purchases are often served as a universal accelerator: raise the card, block the negative, gain a foothold in the TOP and not lower the price. But in 2026, marketplace algorithms have become tougher to artificial signals, and the economy has become more sensitive to DDR, returns, and ratings. We analyze in which scenarios self-purchases can really have a short-term effect, and where they turn into an expensive illusion of growth and make it difficult to see real demand.