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Wildberries & Russ launched the direction of brand collaborations and started it with Krivokoso. The limited collection by March 8 includes T-shirts, body kits and a jewelry tray, and sales are exclusive on the platform in the WB Brands section. For the market, this is a signal of the growth of image launches and new logistics requirements for shipments.

Ozon continues to expand the boundaries of e-commerce and enters the luxury fashion market. A new section called Ozon Fashion Lux has appeared on the marketplace, where original products from the world's leading luxury brands are presented. Now Russian buyers will be able to purchase premium goods, including clothes, shoes and accessories from such famous brands as Balenciaga, Maison Margiela, Bottega Veneta, ALAIA and many others.