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The MAX messenger expands its international audience. The service has opened registration for users from 40 countries, including Asia, Africa, the Middle East and Latin America. Expanding the geography of access can be an important step in the development of the platform in the global digital communications market.

Russia has fixed quantitative thresholds by which marketplaces and other intermediary digital services will be included in the register of large platforms. This decision changes the rules of the game: the focus of regulation is shifting to market leaders, and for sellers — especially in cross—border trade - the importance of documents, labeling and transparent logistics is increasing. We analyze the criteria, deadlines, and how to prepare for new requirements without loss in sales and delivery.

Russians have become more likely to visit marketplaces than video platforms. Research: marketplaces entered the top 3 in terms of daily audience reach for the first time, overtaking video services. The reasons for the growth of popularity.