Wildberries has launched the "Men choose" section: quick access to electronics, cars and repairs
Wildberries has a new thematic section, "Men Choose," a showcase that gathers the most sought—after categories from electronics and automotive products to sports and repairs. The site relies on scenario navigation and compilations to reduce search time and increase conversions in more expensive categories. We are analyzing why the marketplace needs this format and what it changes for sellers — from card requirements to logistics and foreign trade chains.