Sales on the WB dropped after the holidays: how to return positions without draining the betting budget
After the New Year holidays, sales on Wildberries sank for the majority, but each card has its own depth of decline: price, balances, seasonality and how buyers passed the funnel during a period of low demand decide. The mistake of many is to try to “buy off” positions with bids. In fact, WB evaluates the card by stages: impression, click, shopping cart, order — and compares it with competitors within the query cluster. We're looking at how to diagnose the drop point and restore sales without dr
