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The Federal Tax Service is changing its approach to bonus points on marketplaces: payments that compensate for sellers' discounts are increasingly being interpreted as an economic benefit and should be included in the tax base. The key dispute is when to recognize income: when awarding points or only when they are "monetized". The regulator's new view may force sellers to recalculate the economics of promotions, restructure accounting, and more closely compare reports with site data.

Marketplaces are discussing discount rules: will customers be able to receive equal bonuses from any bank's cards, or will promotions remain a tool for private conditions?

Wildberries has reduced the registration fee for new sellers by six times. Now you can start a business on the marketplace by paying only 5,000 rubles, which will be refunded with advertising bonuses. This is part of a strategy to attract small businesses before the New Year season.