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In the same traffic, rich content can change the economy of a card more than discounts: in the case, the basket conversion increased from 7% to 11%. If the feed is weak, the buyer quickly goes down and gets into the recommendation shelves of competitors — you pay for clicks, and the DRR grows. We look at why strong rich content is needed, how it retains users, sells value, and helps add items to the cart before the motivation to buy cools down.

Wildberries has a new thematic section, "Men Choose," a showcase that gathers the most sought—after categories from electronics and automotive products to sports and repairs. The site relies on scenario navigation and compilations to reduce search time and increase conversions in more expensive categories. We are analyzing why the marketplace needs this format and what it changes for sellers — from card requirements to logistics and foreign trade chains.

RVB is testing the payment of goods on AliExpress CIS via a WB Wallet for a pilot group of Russian buyers. The goal is to collect feedback and prepare the payment infrastructure for possible scaling. The WB Wallet service is also developing in the B2B direction: dozens of external platforms have already joined it. If the project is expanded, it can increase the conversion rate in the checkout and increase ecosystem competition already at the payment level.

Wildberries & Russ has expanded the Video Overlay service for sellers: now you can make an AI video from a single photo and "animate" images with a person - with micro—movements like turning your head and smiling. The generation takes up to a minute and is immediately integrated into the product profile. For sellers, this is a chance to raise the quality of content and conversion faster without the cost of a full-fledged shoot, but it is important to test the effect and not provoke an increa

After disabling the optimization of advertising campaigns on Wildberries, sellers faced a massive drop in conversions and CTR. Experts have noticed an increase in irrelevant traffic and advise moving from deleting keys to strict manual control of bids and show schedules.

Revolut has announced a large—scale partnership with TRON DAO, choosing the network as the backbone infrastructure for its new direction Crypto 2.0. Users of the platform will have access to commission-free TRX stacking, fast stablecoin transfers and direct fiat-stablecoin conversion. This decision strengthens TRON's position in the market and reflects the growing institutional attention to blockchain technologies in Europe.

The AI system from FOKINA.AI allowed the FMCG company to abandon weeks of manual work and create up to 1,000 product cards per hour. This made it possible to reach marketplaces faster, reduce costs and increase conversions.