How to find articles that drain your advertising budget in 5 minutes
Almost every office has "silent budget eaters": several articles that consistently take impressions and clicks, eat up the limit, and do not provide commensurate revenue at the checkout. Externally, the campaign may look healthy according to the general DRR, because successful positions "overlap" failed ones. The manager's task is simple: to separate the articles where advertising accelerates sales from those where it finances traffic without results.
