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Illiquid on Wildberries is more often associated with the product submission and card settings than with the product itself. There are three practical steps that help to return the suspended positions to sales: update the card, tighten the illiquid through hits, and systematically manage the price taking into account break-even.

The format of digital auctions has expanded in Russia: the Migtorg platform, known for auto auctions, has added auctions of property — from equipment and furniture to electronics and inventory. The bet is on open pricing and clear rules of transactions, as well as on anti-fraud mechanics with the transfer of money after the execution of the contract. For businesses, this is a way to monetize illiquids faster, and for small businesses, it is a chance to enter assets cheaper.