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A new advertising format in the RWB Media account, video banners, has become available to Wildberries sellers. Videos of up to 15 seconds in 16:9 format will be shown in the main slider on the main page of the marketplace in the app and the web version. The format is complemented by advanced analytics, including screening metrics. For sellers, this is a chance to get noticeable traffic, but also a test of the chain's readiness — from product cards to logistics.

Wildberries & Russ has expanded the Video Overlay service for sellers: now you can make an AI video from a single photo and "animate" images with a person - with micro—movements like turning your head and smiling. The generation takes up to a minute and is immediately integrated into the product profile. For sellers, this is a chance to raise the quality of content and conversion faster without the cost of a full-fledged shoot, but it is important to test the effect and not provoke an increa