The Avtorus company, a well-known supplier of auto parts with a 30-year history, is faced with the limitations of traditional sales channels. To overcome this "ceiling", the management decided to enter the Wildberries and Ozon marketplaces. This step opened up access to new regions and allowed us to attract customers from those cities where there were no own points of sale.
However, the growth of online sales has exposed weaknesses: manually updating product cards, managing orders and balances has become a drag on scaling. To solve the problem, the company turned to InfoSoft, an IT integrator, which implemented the 1C-based Marketplace Management module.
The system made it possible to centrally manage sales, automate the processes of loading balances, updating prices, and processing orders. A special feature of the project was the full compliance of the solution with industry specifics: accounting for guarantees, certificates, logistics and preset site requirements.
The advantages became apparent after a few months: there were more orders, while operating costs remained at the same level. Real-time data synchronization has reduced order cancellations by three times. The company has strengthened its analytical unit — KPIs, demand and effectiveness of each product line are monitored in real time.
The transformation within the company deserves special attention. Marketplace managers, analysts, and a department of new technologies have appeared. The call center began to serve the DIY segment, and automation made it possible to flexibly adjust prices and strengthen control over reviews.
The result was a twofold increase in turnover, with 70% of orders coming from new customers from the regions. Due to the InfoSoft module, it was possible to scale the business without increasing the team and costs.
The experience of Avtorus is a practical confirmation that automation is becoming a mandatory stage for companies entering marketplaces. And the sooner it is implemented, the sooner the business will see the effect.
