Wildberries is expanding its international showcase and has launched a new "Made in India" catalog, which brings together about a million products of Indian origin, which are hosted by Russian suppliers. The appearance of a separate section was a logical continuation of the marketplace's strategy to develop local product showcases and deepen cooperation with Asian countries.
The growth of interest in Indian products in the Russian market has been observed for several years, but in 2025 the dynamics became particularly noticeable: sales of goods from India increased by 25% compared to the same period last year. The increase in demand is due to both the expansion of the product range and the strengthening of ties between Russian procurement companies and Indian manufacturers. The categories of textiles, Ayurveda, cosmetics, household goods and food products are especially actively growing.
The launch of the Indian section became Wildberries' third major international project in 2025. The company has previously created similar catalogs for suppliers from Belarus and Uzbekistan. These initiatives not only support local producers, but also form alternative export channels to foreign markets through the marketplace infrastructure.
The new "Made in India" showcase also reflects a broader trend — the growth of alternative international trade flows in the context of the restructuring of global logistics. India is strengthening its presence in the Russian market, increasing its supply volume and actively promoting its own brands. This opens up opportunities for Russian companies to diversify imports in conditions of high dependence on Asian suppliers and changing logistics chains.
A separate section on Wildberries not only simplifies the search for products of Indian origin, but also forms an additional marketing tool for suppliers. According to analysts, the allocation of local storefronts increases sales by an average of 10-18% due to higher visibility and algorithmic support of the platform.
Taking into account the steady dynamics of imports from India and the growing interest of buyers, we can expect further expansion of the range and the emergence of new categories. In the medium term, the section may become an important part of the international marketplace strategy and a tool for developing the Russian-Indian trade partnership.
