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Wildberries became the owner of the Rive Gauche chain
Wildberries became the owner of the Rive Gauche chain
616 17.12
Wildberries is strengthening its position in the cosmetics and perfumery segment: the marketplace has become the owner of a 100% stake in the Rive Gauche chain. The deal was a logical continuation of the strategic partnership and reflects the course towards the development of an omnichannel model combining an online platform and offline retail.
Marketplaces
After disabling ad optimization on Wildberries, conversions drop massively.
After disabling ad optimization on Wildberries, conversions drop massively.
1,447 14.12
After disabling the optimization of advertising campaigns on Wildberries, sellers faced a massive drop in conversions and CTR. Experts have noticed an increase in irrelevant traffic and advise moving from deleting keys to strict manual control of bids and show schedules.
Marketplaces
Wildberries opens a large-scale section with goods from India: supply growth is accelerating
Wildberries opens a large-scale section with goods from India: supply growth is accelerating
1,877 04.12
ildberries has launched a new special "Made in India" section, bringing together about a million products of Indian origin. Sales of products from India have already increased by 25% in 2025, and the introduction of a separate showcase strengthens the position of Indian suppliers in the Russian market and expands the range for customers.
Marketplaces
Wildberries CEO accuses banks of "cynical attempt to destroy competitors"
Wildberries CEO accuses banks of "cynical attempt to destroy competitors"
1,133 24.11
Wildberries founder Tatiana Kim sharply criticized the proposals of banks to limit discounts on marketplaces. We are looking into why the conflict has escalated and what consequences it may have.
Marketplaces
Ozon and Wildberries got into a dispute over the rules for providing discounts on marketplaces
Ozon and Wildberries got into a dispute over the rules for providing discounts on marketplaces
2,310 17.11
Marketplaces are discussing discount rules: will customers be able to receive equal bonuses from any bank's cards, or will promotions remain a tool for private conditions?
Marketplaces
Wildberries launches testing of unmanned delivery of goods in St. Petersburg
Wildberries launches testing of unmanned delivery of goods in St. Petersburg
625 12.11
Wildberries has started testing unmanned delivery in St. Petersburg. The pilot flights were conducted using domestic UAS, which delivered orders between the warehouse in Shushary and the pick-up point on Polevaya Street.
Marketplaces
Wildberries reduces commissions for small businesses before the holiday season
Wildberries reduces commissions for small businesses before the holiday season
2,626 03.11
Reducing the commission on Wildberries promises to simplify life for small entrepreneurs. The platform is launching a new support measure ahead of the high season.
Marketplaces
How to correctly calculate income on Wildberries with USN: instructions for sellers
How to correctly calculate income on Wildberries with USN: instructions for sellers
603 30.10
It is important for sellers on Wildberries to correctly determine income for tax purposes under the USN. We tell you why you can't rely solely on the "Sales" column and which documents to use.
Marketplaces
The first 40 semi-trailers of Wildberries' own production have entered routes across Russia
The first 40 semi-trailers of Wildberries' own production have entered routes across Russia
766 29.10
Wildberries has started operating the first 40 of its own semi-trailers manufactured in the Moscow region. This step will reduce costs and strengthen control over the logistics infrastructure.
Cargo transportation
Wildberries reduces commissions for small businesses during high season and updates tariffs
Wildberries reduces commissions for small businesses during high season and updates tariffs
1,354 29.10
The Wildberries marketplace has announced a reduction in commissions for small sellers and is preparing a tariff review starting on October 31. The changes are aimed at stimulating sales during the high season.
Marketplaces
Marketplaces are taking over the market: Ozon and Wildberries account for 77% of online sales
Marketplaces are taking over the market: Ozon and Wildberries account for 77% of online sales
1,956 21.10
The online trading market in Russia is consolidating around the largest marketplaces. How will the structure change and what does it mean for customers and businesses?
Marketplaces
How to properly account for income from Ozon and Wildberries with a USN of 6% in 2025
How to properly account for income from Ozon and Wildberries with a USN of 6% in 2025
503 15.10
The tax base at the USN for sellers on Ozon and Wildberries is a topic that causes confusion and controversy. We're figuring out which amounts to include in the calculations and which ones not.
Marketplaces
FAS against marketplaces: Ozon and Wildberries demand to change the rules for sellers
FAS against marketplaces: Ozon and Wildberries demand to change the rules for sellers
1,746 14.10
The FAS requires the largest marketplaces to repeal new rules that infringe on sellers. Wildberries and Ozon may face sanctions if rejected.
Marketplaces
Ozon for, Wildberries are careful: non-refundable product categories may be introduced in Russia
Ozon for, Wildberries are careful: non-refundable product categories may be introduced in Russia
1,358 11.10
Refunds from marketplaces may be tightly controlled. The authorities are discussing the creation of lists of non-refundable items. How did the largest sites react?
Marketplaces
Wildberries launches investment service: crowdfunding for everyone
Wildberries launches investment service: crowdfunding for everyone
1,306 11.10
Wildberries opens up new horizons for customers by offering a simple and affordable way to invest through crowdfunding.
Marketplaces
Wildberries sharply reduced the entrance fee for sellers: registration fee dropped 6 times
Wildberries sharply reduced the entrance fee for sellers: registration fee dropped 6 times
572 30.09
Wildberries has reduced the registration fee for new sellers by six times. Now you can start a business on the marketplace by paying only 5,000 rubles, which will be refunded with advertising bonuses. This is part of a strategy to attract small businesses before the New Year season.
Marketplaces
Wildberries buys airport in Ingushetia: a bet on logistics and tourism
Wildberries buys airport in Ingushetia: a bet on logistics and tourism
1,075 30.09
Wildberries is expanding its logistics capabilities by acquiring an international airport in Ingushetia for 425 million rubles, which could be the key to faster delivery and new routes.
Marketplaces
Wildberries has put the warehouse in Shushary back into operation: experts predict sales growth
Wildberries has put the warehouse in Shushary back into operation: experts predict sales growth
749 13.09
Wildberries has reopened its warehouse in Shushary. The new logistics center with an area of more than 100 thousand square meters will accelerate delivery, expand the range and strengthen the position of e-commerce in the Northwest region.
Marketplaces
Wildberries introduced a "Residue Index": new rules have made life more difficult for sellers
Wildberries introduced a "Residue Index": new rules have made life more difficult for sellers
1,110 13.09
Wildberries has introduced a "Residue Index" to control warehouses. Now sellers will either have to export goods, lower prices, or pay increased tariffs for storage. Experts give tips on survival.
Marketplaces
Wildberries has launched the first stage of a logistics center in Vladivostok
Wildberries has launched the first stage of a logistics center in Vladivostok
506 13.09
Wildberries has launched the first stage of a logistics center in Vladivostok. The facility with an area of 77 thousand square meters will provide up to 6 thousand jobs and will be able to process more than 80 million goods.
Cargo transportation