The expansion of mandatory labeling for personal care products has created a question for sellers about the fate of the leftovers — goods that are already in the marketplace's warehouses without labeling codes, but were delivered before the entry into force of the requirement. For most categories, Wildberries offered a soft solution: to sell unmarked residues before the expiration date, without forced withdrawal.
Razors and blades are separated into a separate category with a strict deadline. The reason is probably the specifics of the product: unlike cosmetics or household chemicals with a limited shelf life, razors and blades can be stored and sold almost indefinitely, which would make indefinite permission to sell unmarked residues a loophole to circumvent labeling requirements for years to come.
November 30th, 2026 is a specific and hard border. Until this date, unmarked razors and blades can be sold from the warehouse as usual. After that, the goods without labeling codes are blocked, and the seller is faced with the need for a full logistics cycle: to remove the goods from the warehouse of the site, organize its labeling, and re-ship them to the warehouse with the correct codes.
This cycle — return, labeling, and reloading — means not only the direct cost of logistics in both directions and the labeling itself, but also the period when the product is physically unavailable for sale while in the process of re-labeling. For a seller with substantial remnants of unmarked razors and blades, this is a double burden that can be avoided with timely planning.
The practical choice for sellers comes down to two options. The first is to plan the sale of unmarked razor and blade remnants before November 30, possibly with additional demand stimulation, so as not to be left with blocked goods after the deadline. The second is to arrange the labeling of the leftovers in advance, without waiting for November, in order to avoid emergency double logistics at the end of the deadline. The choice depends on the amount of balances and turnover of specific positions, but postponing the decision until November is a direct path to the most expensive scenario.
