In May 2026, Wildberries placed 16 billion rubles of CFA debt through T-bank's Atomize platform, the largest corporate issue in this segment. VTB bought 5% of this volume. This is not just a paper purchase: the bank gets access to the 80 million audience of the marketplace and intends to jointly develop its retail business and digital products. The main effect of the deal is from 2027.
In parallel, Fontanka reported that the structures of the Savings Bank are negotiating with AFK Sistema to purchase its stake in Ozon — about 30%. If the deal goes through, Sber will become the second major bank to enter the capital of a leading Russian marketplace.
What does this mean for the market
Russian marketplaces have slowed down in 2026 — the combined share of WB and Ozon will reach 77% of the market, but the pace of expansion has halved. One of the answers to saturation is fintech. Lending to sellers, consumer loans to buyers, acquiring, investment products in the application interface. This is exactly what banks are better able to do than marketplaces themselves.
VTB gets a channel to 80 million Wildberries users — and immediately offers them cards, deposits, and loans. Wildberries receives the bank's financial infrastructure without having to build it itself from scratch.
In the summer of 2026, Wildberries will launch a CFA showcase in the app with an entry threshold of 10,000 rubles, an investment product right in the marketplace interface. It's not just shopping anymore, it's a financial ecosystem.
What does this mean for sellers
For importers and sellers working on marketplaces, the appearance of banks in the capital creates two new opportunities. The first is lending for purchases with access directly through your personal account: you do not need to go to the bank separately. The second is more transparent payment terms: the bank, as a co—owner, is interested in the stability of the sales base.
At the same time, this means increased financial control: the movement of money on the platform is now seen by banks, not just the marketplace. For gray schemes, this is an additional barrier.
