Wildberries has changed the procedure for making payments to sellers. Starting from July 20, 2026, the earned funds withdrawal button becomes available 14 days after the approval of the financial report.
The previous cycle was noticeably longer. The average withdrawal period was about 21 days, and recently it stretched to 26-30 days after the end of the billing period. The platform calls the goals of the change the predictability of payments, improvement of cash flow planning, acceleration of entrepreneurs' access to their own funds and transparency of settlements.
Sellers took the news more cautiously. The main doubt is that the reduction of one stage is offset by an increase in the other: the preparation time for the financial report itself is lengthened, which is why the overall cycle from sale to receipt of money in the account varies slightly. According to market participants, the actual gain is about five days, not two weeks, as it may seem from the wording.
The topic is sensitive because of the background. In June 2025, the share of sellers facing payment delays increased from 30% to 76%. Against this background, sellers scrutinize any change in the financial cycle.
There is still a practical value for working capital. Five days of acceleration at a distance per year provide several additional turns of funds, and for sellers working with borrowed money, this is a direct saving on interest. At the same time, you should not count on a radical improvement in liquidity: planning purchases for a fourteen—day period instead of a real cycle is a sure way to get into the cash gap.
It is reasonable for sellers to measure their own actual cycle on the first payments after July 20: fix the end date of the billing period, the date of approval of the report and the date of receipt of money. The resulting figure, rather than the stated 14 days, should form the basis of the payment calendar and purchase schedule.
