Alibaba, JD and other Chinese platforms are turning inward
Against the background of US tariffs, the largest Chinese e-commerce platforms have launched large-scale programs to support domestic consumption. Alibaba is expanding subsidies to customers, JD is increasing logistics for the domestic market, Baidu has allowed a million companies to advertise for free through AI streams, DiDi has invested 2 billion yuan in creating local jobs. The reorientation of the largest platforms is changing the balance of power in global trade.