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RWB has announced the launch of sales of Ethiopian-made products on Wildberries. The range includes coffee, textiles, leather goods, interior items and natural cosmetics. The project looks like a test of a new supplier geography and a showcase for further expansion into East Africa.

Ethiopian companies are getting a practical tool to expand sales on the continent through the African Continental Free Trade Area (AfCFTA). The model is simple in formula and complex in execution: preferences for duties open up access to markets where tariffs used to "eat up" the price, and the speed of delivery was lost in administrative procedures.

Wildberries & Russ has set its sights on the "far abroad": the company is preparing a pilot launch in Ethiopia and simultaneously assessing the potential of India and a number of Southeast Asian countries. This is not a one-time PR story, but a test of a new growth model — through international supply chains, local payments, and fulfillment infrastructure. For foreign economic activity, this means the possible emergence of new export channels and increased compliance requirements for sellers

RVB, a combined company of Wildberries & Russ, has announced a partnership with Ethiopian Investment Holdings. The agreement is aimed at localizing the company's products in Ethiopia and developing e-commerce, logistics and digital infrastructure in the African market.

Ethiopia and India have announced a transition to a strategic partnership following talks in Addis Ababa. The two leaders signed a package of agreements, agreed to expand humanitarian and educational cooperation, and outlined priorities in the economy, technology, and security.

Ethiopia has launched a national instant payment system that will allow real-time transfers between banks. The new tool is aimed at accelerating financial settlements, reducing the share of cash transactions and supporting the digitalization of the economy, including foreign trade.

Ethiopia plans to set a record by increasing coffee exports to 600,000 tons and exceeding revenue of $3 billion. The government is expanding plantations, introducing modern technologies and betting on improving the quality of products to strengthen the country's position in the global market.

Chinese diplomat Sun Mingshi said that Ethiopia's accession to the BRICS has strengthened its international influence and strengthened Africa's role in global politics. China and Ethiopia continue to develop strategic partnerships and joint projects.

The trade turnover between Russia and Ethiopia tripled in 2025, with the supply of fertilizers and coffee becoming the main directions. The parties are also discussing the development of digital and logistics projects and are preparing for a meeting of the commission in Moscow.

The trade turnover between Russia and Ethiopia increased 2.2 times in the first half of 2025, reaching $191.2 million. The main driver of growth is the import of Ethiopian coffee.

Russian Ambassador to Ethiopia Evgeny Terekhin said that the country's accession to the BRICS has strengthened economic cooperation with Russia in energy, trade and food security.

The BRICS countries are launching a new humanitarian program to support children who have experienced traumatic experiences. Volunteers and specialists from Russia, Brazil, India and Ethiopia will unite to share practices of helping children with PTSD. The program will be presented at a forum in Brazil in September 2025.

Russia and Ethiopia are increasing trade turnover, which has grown 2.2 times. The parties are preparing a business forum and online meetings for companies. Russia's assistance in Ethiopia's accession to the WTO and the exchange of experience in regulating the platform economy are being discussed.

Negeri Lencho will represent Ethiopia at the BRICS Forum in Brazil. Key topic: the role of AI in protecting traditional values and national sovereignty. Challenges: deepfakes, information warfare. Proposal: Common standards for AI regulation in the BRICS countries.