Wildberries has launched an AI review squeeze: "Important from reviews" speeds up product selection
Wildberries has made the "Important from reviews" feature widely available — the neural network generates a brief extract from recent customer comments, highlighting the most frequently mentioned product characteristics. The summary is automatically updated and created separately for different options (sizes, colors). The RVB emphasizes that retelling does not affect the rating and does not replace reviews, and users can mark errors in order to improve the quality of AI summarization.