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After the announcement at Ecomday in Hangzhou on May 19, Wildberries published the first conditions for Russian sellers planning to enter the Chinese market through a B2B platform. Priority categories at the start: natural cosmetics, children's toys, confectionery. The platform takes care of logistics and customs clearance. Applications are accepted through your personal account — right now, while competition for pilot seats is minimal.

Wildberries (RWB Group) has launched testing of a new direction — the export of Russian-made goods to China. The pilot was announced at the Ecomday 2026 international conference in Hangzhou. The new mechanism will allow Chinese companies to purchase Russian goods in bulk through a B2B platform with logistics and customs support from Wildberries.

The Ivanovo region has become Russia's leader in the share of sellers with high turnover on Wildberries: 53% of the region's entrepreneurs reached the level of 1 million rubles per month, and the share of sellers with turnover over 100 million reached 4%. Against this background, the region retains a strong focus on domestic production — 84% of turnover is provided by Russian goods, primarily clothing and textiles. Experts attribute the dynamics to support programs and the active use of analytic

Jordan will become a new point of presence for Russian exporters in the Middle East. A national pavilion is being launched in the country, which will ensure direct access of Russian goods and services to regional markets through a single infrastructure and the "Made in Russia" brand.

A Made in Russia retail store has opened in Harbin, China, with the support of the Russian Export Center. The project is aimed at promoting Russian goods in the Chinese market, testing consumer demand and simplifying the entry of domestic companies into Chinese retail.