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The megamarket has launched a "Quick purchase": now you can place an order directly from the issue without going to the product card. According to the company, 26% of users have bought from the listing before, and the new scenario reduces the path to registration from four steps to two. This increases the competition for speed and increases the requirements for logistics.

RVB is testing the payment of goods on AliExpress CIS via a WB Wallet for a pilot group of Russian buyers. The goal is to collect feedback and prepare the payment infrastructure for possible scaling. The WB Wallet service is also developing in the B2B direction: dozens of external platforms have already joined it. If the project is expanded, it can increase the conversion rate in the checkout and increase ecosystem competition already at the payment level.