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Wildberries has a new thematic section, "Men Choose," a showcase that gathers the most sought—after categories from electronics and automotive products to sports and repairs. The site relies on scenario navigation and compilations to reduce search time and increase conversions in more expensive categories. We are analyzing why the marketplace needs this format and what it changes for sellers — from card requirements to logistics and foreign trade chains.

After disabling the optimization of advertising campaigns on Wildberries, sellers faced a massive drop in conversions and CTR. Experts have noticed an increase in irrelevant traffic and advise moving from deleting keys to strict manual control of bids and show schedules.

The AI system from FOKINA.AI allowed the FMCG company to abandon weeks of manual work and create up to 1,000 product cards per hour. This made it possible to reach marketplaces faster, reduce costs and increase conversions.