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The network of pick-up points in Russia grew by 44.7% over the year and reached 226,400 operating points by January 1, 2026. Small towns and settlements have provided the main growth, while megacities are approaching saturation. We look at why PVZS have become the key infrastructure of the "last mile", how this is related to import chains, and why in 2026 the market is likely to shift from expansion to a struggle for quality and profitability.

Ozon has launched a free transfer of pick—up points to new owners in order to save points that partners are going to close, but which are important for network coverage. The new owners are promised zero entry costs and no security payment, and the format and tariff of the PVZ remain. We look at how the scheme works, who benefits from it, and what checks an entrepreneur needs to make before “buying for zero.”