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Virtual clothing fitting has become available to all users in Russia on Wildberries: the "Try on a thing" button appeared right in the cards, and in the search there is a product filter with a new function. The tool works on neural networks and computer vision and already covers a wide range of fashion categories. Let's look at why this will affect refunds, change the requirements for product cards, and become a new competitive weapon of the marketplace.

With the development of neural network technologies, businesses have the opportunity to speed up their work processes by creating texts, images, and audio content using artificial intelligence. However, the use of such materials is associated with legal risks, especially regarding copyright compliance. Violations can result in fines, blockages, and court proceedings.