Wildberries has launched B2B pickup: businesses pick up goods in the store
Wildberries has launched for Russian legal entities and sole proprietors the pickup of sellers from offline stores using the Click&Collect model. The order is placed in the "Order as business" mode, is available for prepayment, and receipt is confirmed at the point of sale. This enhances the B2B logistics of the marketplace and allows sellers to use the offline infrastructure as a sales channel.
