A year ago, the owners of Wildberries PVZ received unpleasant news: the marketplace cut their payments by 25%. Now the pendulum has swung in the other direction — the total amount of payments in the first quarter of 2026 increased by 36% year on year. The cumulative growth in 2025 was 88% compared to 2024, if we count from the low base of the second half of 2025.
Wildberries explains the growth by two factors. The first is the growth of core operating activities: more orders, more disbursements, more basic income. The second is new additional earnings tools that the marketplace consistently adds for partners.
One of these tools is WB Track, a service for sending parcels to other cities. The more such shipments pass through the PVZ, the higher its total income. Another channel is advertising screens in the waiting area: the PVZ owner receives income from advertising placements.
For importers and sellers of the marketplace, this news is important for another reason. The growth of PVZ payments is an indicator of the growth of traffic and turnover on the platform. Ozon reported a 36% increase in turnover for the first quarter. Wildberries has not yet disclosed the overall figures, but the dynamics of the PVZ indirectly suggests the same thing: the market is growing, buyers are coming for goods.
The tension between Wildberries and the owners of the PVZ has not completely gone away — questions about the system of fines and unilateral changes in conditions remain. But a 36% increase in payments is a concrete signal to businesses: working with Wildberries is becoming more financially interesting again.
