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Wildberries has launched for Russian legal entities and sole proprietors the pickup of sellers from offline stores using the Click&Collect model. The order is placed in the "Order as business" mode, is available for prepayment, and receipt is confirmed at the point of sale. This enhances the B2B logistics of the marketplace and allows sellers to use the offline infrastructure as a sales channel.

RVB is testing the payment of goods on AliExpress CIS via a WB Wallet for a pilot group of Russian buyers. The goal is to collect feedback and prepare the payment infrastructure for possible scaling. The WB Wallet service is also developing in the B2B direction: dozens of external platforms have already joined it. If the project is expanded, it can increase the conversion rate in the checkout and increase ecosystem competition already at the payment level.