RWB is starting to restructure its strategy towards the B2B segment and is launching the first commission reduction campaign for sellers working with corporate clients. This decision reflects the growing interest of marketplaces in wholesale sales and business operations.
Reducing commissions is a tool that should stimulate the influx of new sellers and increase the volume of transactions in the B2B direction. For the site, this is an opportunity to diversify revenues and reduce dependence on the classic retail segment, where competition is becoming tougher.
For sellers, the news looks practical. Working with corporate clients traditionally requires different conditions — larger shipments, stable supplies, and flexible pricing. Reducing the commission may partially compensate for these features and make the site more attractive to manufacturers and distributors.
The marketplace market is gradually moving beyond the classical B2C model. Companies are starting to build ecosystems where both retail customers and business customers are present. In this logic, the development of the B2B direction becomes one of the key growth factors.
Amid pressure on margins and rising costs, marketplaces are looking for new scaling points. B2B looks like a logical continuation — larger receipts, predictable demand, and the ability to integrate with corporate procurement.
The launch of the RWB promotion shows that the struggle for the seller is reaching a new level. Now the competition is not only for the end customer, but also for the business that generates the turnover of the site.
