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Yandex Market has launched the Fulfillment service for external online stores and sellers from other marketplaces. It provides access to logistics infrastructure across the country: storage, assembly, return processing, and door—to-door delivery the next day or 15,000+ PVZ. You can connect both the entire cycle and individual operations.

Wildberries is testing AI feedback filters: the model will group comments by topics like "Size" and "Color" and show the customer only relevant opinions. The filters are based on reviews over the past two years and are updated daily. This solution speeds up the selection process and can reduce the percentage of returns due to more accurate expectations.

The State Duma supported the idea of VAT on imported goods sold by foreign sellers through marketplaces. There are two scenarios on the table: full VAT of 22% from January 1, 2027, or a phased scale of 5/10/15/20% until 2030. The decision could dramatically change the economics of cross-border trade and e-commerce logistics.

Virtual clothing fitting has become available to all users in Russia on Wildberries: the "Try on a thing" button appeared right in the cards, and in the search there is a product filter with a new function. The tool works on neural networks and computer vision and already covers a wide range of fashion categories. Let's look at why this will affect refunds, change the requirements for product cards, and become a new competitive weapon of the marketplace.

By 2026, it became clear that classic credit scoring no longer works for e-commerce. The online business is developing too fast to be assessed based on quarterly reports. Outdated models have been replaced by AI scoring, which analyzes the real behavior of a business and its future revenue. This approach changes the rules of financing sellers and opens up access to capital in a matter of minutes.

Wildberries is strengthening its position in the cosmetics and perfumery segment: the marketplace has become the owner of a 100% stake in the Rive Gauche chain. The deal was a logical continuation of the strategic partnership and reflects the course towards the development of an omnichannel model combining an online platform and offline retail.