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On May 27, the order of the Ministry of Industry and Trade No. 4769 on exclusion from the list of parallel imports of computer equipment of leading foreign brands comes into force. The restrictions include Acer, ASUS, HP, Fujitsu, IBM, Intel, Kingston, Samsung, Toshiba, Cisco, HPE, xFusion and others. It is five days before the entry into force. After May 27, importation without the consent of the copyright holder will become illegal.

Traffic from chatbots and neural networks to the websites of Russian online stores increased 1.7 times over the year. For Ozon— it is four times. The servers are not coping. A side effect for the market: small brands have a real chance to bypass large marketplaces in issuing neural networks without advertising budgets.

The Federal Customs Service is intensifying the fight against counterfeiting amid the growth of parallel imports and the expansion of cross-border trade. Customs is increasingly using digital controls and intellectual property protection mechanisms to check shipments at the border.

Since May 27, major technology brands have been excluded from the list of permitted parallel imports: Acer, Asus, HP, Intel, Samsung, Toshiba and a number of others. The restrictions apply to specific categories such as laptops, PCs, server components, and storage devices. Equipment imported before May 27 will remain legal — the ban is not retroactive.

RWB Media announced the expansion of the ecosystem of advertising tools: new partner sites have been connected to the network, and they promise to assemble placement management in a single WB Media account. For brands and agencies, this means more inventory “in one window” — from digital screens to partner channels.

Rospotrebnadzor stopped the sale of counterfeit shoes on Wildberries within a day: it was about goods under the brands Adidas, Nike, Dr. Martens and ASICS. According to the agency, over 7 thousand pairs of shoes were put into circulation, the marketplace blocked the seller's cards and stopped sales after the declarations were terminated.

Wildberries & Russ launched the direction of brand collaborations and started it with Krivokoso. The limited collection by March 8 includes T-shirts, body kits and a jewelry tray, and sales are exclusive on the platform in the WB Brands section. For the market, this is a signal of the growth of image launches and new logistics requirements for shipments.

The Ministry of Industry and Trade is preparing a new update of the list of parallel imports and plans to reduce it. The agency speaks about maintaining the trend towards reducing the number of brands and emphasizes that the quality of the study is more important than the speed of adoption. For importers, this is a signal to calculate the risks in advance in terms of assortment and supply channels.

eBay has issued legal protection for brands in Russia: the company registered two trademarks with classic logos by submitting applications to Rospatent in September 2024. Registration is valid for eight classes of the MCTU and is valid until September 19, 2034. This step is important for the market as a signal of brand protection in the jurisdiction, but in itself does not mean the resumption of operations — payments and cross-border infrastructure remain the decisive factor.

The market for goods from China is changing radically in 2026: the era of cheap mass imports is becoming a thing of the past. Personalization, environmental friendliness, technology, and strict regulations are coming to the fore. Experts say that those who perceive China not as a warehouse, but as a production platform for creating unique solutions, benefit.

The Easy Commerce study showed that the lion's share of advertising impressions on marketplaces belongs to a limited number of brands. We understand who controls the market and how advertising affects sales.

Ozon continues to expand the boundaries of e-commerce and enters the luxury fashion market. A new section called Ozon Fashion Lux has appeared on the marketplace, where original products from the world's leading luxury brands are presented. Now Russian buyers will be able to purchase premium goods, including clothes, shoes and accessories from such famous brands as Balenciaga, Maison Margiela, Bottega Veneta, ALAIA and many others.

The Russian machinery and equipment market has undergone major changes over the past three years. Under the pressure of sanctions and the withdrawal of Western brands, domestic companies are actively reviewing logistics and supplies. But how profound are the changes: did we really start producing ourselves, or did we just switch from one foreign partner to another?