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Wildberries is strengthening its position in the cosmetics and perfumery segment: the marketplace has become the owner of a 100% stake in the Rive Gauche chain. The deal was a logical continuation of the strategic partnership and reflects the course towards the development of an omnichannel model combining an online platform and offline retail.

In the first nine months of the year, China became one of the three largest suppliers of cosmetics to Russia, increasing exports 1.6 times. The total volume of cosmetic products imported into the country increased by 11%, reflecting a change in the structure of foreign trade and the growing role of Asian manufacturers.

Russian companies are increasingly betting on automating business processes with the help of domestic solutions. One example is the successful case of 1C implementation in the field of online cosmetics trade.

Ozon is launching the Ozon Select app for premium and mid-range products. The new platform is aimed at luxury, fashion, cosmetics, electronics and household goods.

Clothing and cosmetics have become market leaders in the marketplaces by the fall. Lamoda and Business Lines note an increase in sales of school supplies and a change in fashion preferences of customers.

Lamoda and Business Lines Research: In August 2025, clothing, cosmetics, and school supplies became the market leaders. The demand for school images increased by 122%.