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The shortage of personnel in logistics has ceased to be a local problem and has turned into a systemic crisis in the industry. The shortage of truck drivers, operational specialists, and managers is being exacerbated by demographic factors and rising skill requirements, forcing the market to look for new models to attract and retain staff.

Semi-annual logistics analysis for 2025: exports decreased by 6.3%, imports increased by 0.8%. The market has experienced a correction, is facing personnel and border problems, but is stabilizing due to import substitution.

The introduction of AI is not about choosing software, but about pain and wasted money. Everyone says "build or buy," but this is the last step, not the first. This article examines what underlies failed projects: massive amounts of data, weak architecture, vague goals, and a shortage of personnel. This is not a theory, but a practical checklist of readiness for real AI transformation.