The new section is aimed at an audience willing to invest in high quality and authenticity. All products are supplied exclusively by verified foreign partners who have official supporting documents. At the start, more than 350 brands will be available to users, and the range will be updated regularly. The average delivery time for goods from abroad will be about 21 days.
Interest in luxury fashion on Ozon is growing rapidly. In the first six months of 2025, the number of users shopping in the Fashion category increased by a third, exceeding 42 million people. The share of orders with a high receipt is growing especially actively: the number of customers who placed orders in excess of 50 thousand rubles increased by 78%, and the share of purchases over 200 thousand rubles increased by 72%.
The site relies on a high level of customer service. Customers will have access to delivery of goods to one of the 75,000 pick-up points throughout Russia. After fitting, the product can be returned by submitting an application through your personal account.
The Fashion category on Ozon is one of the most dynamically developing. Since 2019, its turnover has increased 92 times. Today, the marketplace unites more than 326,000 sellers and offers over 35 million products in this category. The Fashion Lux section will be a logical development of this ecosystem, providing customers with confidence in originality and service that meets the expectations of premium segment customers.
Thus, the launch of Ozon Fashion Lux is not just an expansion of the range, but a strategic step towards strengthening Ozon's position in the fashion e—commerce market and attracting a new audience focused on quality, style and authenticity.
