The Yandex Market platform has introduced an innovative chat assistant tool based on artificial intelligence called "Market AI". The new functionality has become part of the updated merchant's personal account and is already available in test mode.
The main task of Market AI is to simplify the work of sellers on the platform by taking on routine tasks. The assistant helps to solve organizational issues, such as obtaining a warehouse pass or receiving the "Original" mark for products. He promptly finds the necessary information in the Yandex reference materials and provides the seller with a clear answer.
In addition to administrative functions, the assistant is able to analyze sales data. It compares current figures with previous periods, generates reports on product categories and brands, calculates revenue, and even predicts future dynamics. All responses can be evaluated, which allows the AI to adapt to the real needs of users.
If the task requires the intervention of a support specialist, Market AI will offer to contact him directly. Visually, access to the assistant is located in the new cabinet interface — its icon can be found in the main menu next to the search bar.
Launching a new assistant is an important step towards digitalizing the processes on the marketplace. It allows sellers to optimize their interaction with the system and focus on business growth by entrusting the routine to an intelligent assistant.
