Starting from October 29, Wildberries launches a new initiative to support small businesses: 80% of sellers on the platform will be able to take advantage of a reduced commission. The measure is aimed at stimulating sales ahead of the highly loaded winter season, including the New Year holidays.
The changes will affect sellers using FBW (Wildberries stock) and FBS (seller's storage) schemes. In some product categories, the commission will be reduced by up to 7 percentage points. The initiative was adopted based on feedback from partners: according to a study by RWB, the majority of marketplace participants consider a reduction in commissions to be the most tangible measure of support.
To date, over a million sellers have been registered on Wildberries, with more than 85% of them representing small and medium—sized businesses. Reducing the commission will provide them with additional resources to expand sales, especially in the face of growing consumer demand.
As part of its development strategy, Wildberries is actively adapting the terms of cooperation with sellers. The company has already taken a number of steps: improved access to logistics solutions, accelerated financial settlements with partners, and simplified the registration process for new platform participants.
The commission reduction reflects the marketplace's desire to create a favorable business environment for the self-employed and small businesses. Cost reduction support gives entrepreneurs the opportunity to scale their business, respond effectively to demand, and generate a competitive offer on the platform.
It is expected that such initiatives will increase interest in the marketplace from new sellers and allow current partners to strengthen their positions in the face of New Year's Eve competition.
