The combined company Wildberries and Russ (RWB) and Ozon have adjusted their internal processes in advance to meet the requirements of the law. RWB developed a technological infrastructure for automated data exchange with government information systems and verification of sellers' documents. Ozon has been preparing for the law for the past year.
The law establishes a transparent mechanism for blocking accounts: in case of violation of the offer, the seller must receive a reasoned notification with a link to the reason three days before the blocking. The decision can be challenged in a pre-trial order, and the site is obliged to consider the complaint within 15 days. For sellers of goods with mandatory permits — in particular, importers of certified products — this directly reduces the risk of sudden loss of access to the cards.
A 180-day transitional verification period is provided for cards created before the law came into force. The RWB assessed it positively: the partners have time to bring the documentation into line without the threat of immediate blocking.
The RWB press service noted: "The industry has consistently prepared for new requirements, so by the time the law comes into force, the platforms are suitable with the necessary practices and established processes."
In November 2025, Ozon signed a Memorandum on Fair Practices for Digital Platforms and committed to fulfilling certain requirements of the future law ahead of schedule. In June 2026, the company expanded the list of good practices: in particular, it undertook to warn partners about commission increases at least 45 days in advance. Igor Zimin, Vice President for Government Relations at Ozon, said that all necessary changes to processes and documents have already been made, and detailed instructions have been prepared for partners.
The RWB also pointed out that Wildberries had already applied many of the approaches prescribed by law within the framework of the Memorandum of Good Practices based on the Principles of Self-Regulation, and the document itself was the result of long-term joint work between the state and the industry.
For importers trading through marketplaces, the practical consequences come down to three control points: timely loading of permits into product cards, tracking blocking notifications in the personal account, and observing the 180-day window to bring old cards into compliance. The law now guarantees sellers who receive a notification of blocking a three-day response period and a 15-day deadline for reviewing the complaint by the site.
