The analytical system calculates marginality taking into account all costs: from the standard site commission to the cost of acceptance and storage in the warehouse. This provides an objective picture of the unit economy of each product. The information is collected over a specified period and displayed as a table with the ability to filter and upload.
The entire product matrix is automatically divided into three categories:
- High margin — 20% and above. These are the goods that businesses really make money from.
- The average margin is from 0% to 20%. Such positions maintain turnover, but do not generate net profit.
- Low margin — below 0%. Unprofitable goods that can lead to financial failure if not tracked in time.
The new feature is available only to users of the "Jam" subscription based on the "Advanced" tariff. You can find it along the path: "Analytics" → "Income and expenses" → "Unit Economics". The report is displayed as a convenient table with data for each SKU, including revenue, all associated costs, and total profitability.
For many sellers, such an analysis was previously possible only manually, through Excel or third-party services. Now everything is inside the Wildberries personal account — without additional calculations and manual labor. This is especially important in the context of increased competition, increased logistical costs and increased price sensitivity.
Unit economics is becoming a critical part of assortment management. One unprofitable product can eat up the margin from several successful positions. Thanks to the new analytics, sellers can make decisions faster: remove unprofitable goods, adjust prices, or change their purchasing strategy.
The Wildberries initiative is aimed at strengthening sellers' positions and increasing business transparency on the site. In an unstable market, the tool helps to avoid unprofitable decisions and build a sustainable economy for each unit of goods.
