Search

Yandex has announced the Yandex Commerce Protocol, a standard for integrating online stores with AI. It allows you to receive orders from the chat with Alice AI and from the search, while maintaining a direct sale from the store. Four connection formats have been announced, including the module, cabinet, and API.

Yandex Market has launched a fulfillment for businesses that also works for orders from other sites. The seller can store goods in Market warehouses, connect assembly, delivery, returns, preparation of deliveries and checks of the "Fair Mark" separately. In practice, this changes the economics of multichannel and reduces the cost of operational errors.

February 2026 on marketplaces is the time when "minor" updates start costing money: Ozon is preparing a new tariff economy starting on April 6, Wildberries is updating packaging requirements, and Yandex Market reminds that even the brand name affects conversion. We're figuring out what to do now so as not to give the margin to the rules.

Yandex Market has launched the Fulfillment service for external online stores and sellers from other marketplaces. It provides access to logistics infrastructure across the country: storage, assembly, return processing, and door—to-door delivery the next day or 15,000+ PVZ. You can connect both the entire cycle and individual operations.

Yandex Market has introduced an AI assistant for sellers. The new tool automates tasks, simplifies analytics, and helps with paperwork.

Online shopping in Russia has ceased to be solely a way of purchasing goods — for most users it has become a form of recreation and a source of inspiration. The Yandex Rhythm study reveals how customer behavior has changed in the digital environment.

What is profitable to sell on marketplaces in the fall of 2025: top 10 products of the season, current demand trends and sales analytics on Wildberries, Ozon and Yandex Market.

Yandex Market has introduced the "original" label for appliances and gadgets. The new system confirms the authenticity of goods, reduces the number of fakes and strengthens customer confidence in the marketplace.

The largest players in the digital economy, including platforms such as Yandex, Ozon and Wildberries, are working to create a charter that will become the basis for self-regulation of the industry. This was announced by Alexander Vilinov, Deputy Head of the Expert Department of the President of Russia. He noted that the document will fix the key rules and principles of the platforms, as well as measures to influence those who violate them. One of the possible sanctions may be the obligation to m

According to a study conducted by Yandex Market, artificial intelligence technologies are increasingly becoming an integral part of the Russian consumer experience. According to the survey results, approximately one in three users would entrust a neural network with the choice of equipment such as computers and household appliances.