Yandex Market has launched a program that reduces one of the main pains of sellers of seasonal goods — the cost of storage in preparation for peak demand.
Starting from May 1, storage fees in Market warehouses will not be charged separately for three categories: sports and hiking equipment, as well as goods for cottages and gardens. The benefit is valid until July 31, meaning it covers the entire main summer season. An important detail: the program also covers products that have already been delivered to the warehouse before May 1.
"Seasonal peaks in demand require sellers to prepare an assortment in advance and deliver goods to warehouses. Preferential storage helps to make this process less costly and supports sales growth during the high season," explained Yandex Market.
Starting from June 1, school supplies will join the campaign. Until August 31, sellers will be able to store stationery, satchels, pencil cases, creative goods and other items for the new academic year for free. The program includes hundreds of sought-after SKUs.
For sellers who import seasonal goods — camping equipment, gardening tools, office supplies from China or other countries — the program provides real savings. To deliver the goods in advance and fix a convenient delivery slot without fear of storage costs is a direct reduction in operating costs during the planning season.
Context: Yandex Market is actively competing with Wildberries and Ozon for sellers. Free storage by seasonal categories is a tool for attracting suppliers who currently only work with the two largest platforms. For importers looking for an additional sales channel, it is a good time to test the site with minimal costs.
